We were asked us to rename a consumer brand of scooters, ATV and mini-motorcycles.
We asked what would give the brand personality. Something hip for the scooter culture and tough enough for the off road types.
We started with what their products do and what attributes are important to the customer. Then delved into heritage of the two and four wheel worlds. Words like motor bike, durability and mobility were blended together to arrive at Moduro. Which just happens to mean “motor” in Welsh.
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